Copyright Oktoberfest USA
Royal Family
Miss La Crosse/Oktoberfest
Mrs. Oktoberfest
Parade Marshals
Special Fester
Board of Directors & Staff
Klub Memberships
Gemutlichkeit Foundation
La Crosse Festivals, Inc. Board of Directors and Staff
Name Biography Position
Terry Bauer Terry has worked at Reinhart Foodservice for 22 years in numerous capacities, currently serving as their Corporate Director of Sales Training. Terry also serves on the board for the La Crosse Area Convention and Visitors Bureau and is a 13 year member of the La Crosse Valley View Rotary Club. He is the founder of Noon Tunes, La Crosse’s newest music concert series and former board member of both Junior Achievement and the Wisconsin Restaurant Association.  Terry has lived in Onalaska since 1997 and has five fantastic children and six awesome grandchildren. Board Member
James Brennan River Steel Board Member
Kevin Buelow Kevin Buelow is a Senior Communications Consultant for Mayo Clinic Health System where he oversees electronic communications services for 19 hospitals and more than 70 clinics. Kevin has more than 30 years of communications experience in media production, news media relations, higher education administration, public policy/government relations and healthcare, including production credits from both CBS and ESPN. He is married to fundraising executive Madalene Buelow and father to two adult daughters. President-Elect;
Board Member:
Executive Committee
Angie Coenen Angie is currently a Program Manager, at the University of Wisconsin La Crosse. She has been involved with many aspects of Oktoberfest since 1998.  Angie spends much of her free time with her husband and their five German Shorthaired Pointers.  She is an upland hunting dog trainer, and a judge for the organization North American Versatile Hunting Dog Association (NAVHDA). Treasurer;
Board Member; Executive Committee
Dave Guepfer David Guepfer is currently the Food and Beverage Manager at the La Crosse Center.  He is a long-time volunteer and member of the Board of La Crosse Festivals, serving as President in 1991.  Dave’s wife, Donna, also donate her time during Oktoberfest as an Assistant Treasurer.  Dave and Donna have one daughter, Makenna. Board Member
Douglas Kratt Dr. Douglas Kratt is the owner and a  veterinarian at Central Animal Hospital in Onalaska, WI.  Doug is a La Crosse area native graduating from Aquinas High School and the University of Wisconsin-La Crosse before going on to University of Wisconsin School of Veterinary Medicine.  Doug, his wife Kim, and their two children live in La Crosse. President;
Board Member;
Executive Committee
Jay Loeffler Jay Loeffler is the administrator of La Crosse County Emergency Services and one of the original 9-1-1 dispatchers when the emergency system was initiated locally in 1983.  He has volunteered with Airfest, Freedomfest, Habitat for Humanity and the La Crosse Area United Way.  Jay is a life-long La Crosse area resident now living in Holmen with his wife Rita, and occasionally their two college-aged daughters, Alycia and Sierra. He has been a Director on the Oktoberfest Board since 2009. Board Member
Alex Lueck Alex Lueck is currently an Electric/Gas Designer with Xcel Energy.  He has been with the company for 7 years in several different roles.  He works with customers on the design of residential, commercial, industrial and major reconstruction electrical/gas projects.  He is also involved with many aspects of the Community including Oktoberfest, Junior Achievement and the La Crosse Jaycees of which he is the current President. Secretary;
Board Member:
Executive Committee
Brian Michaels Midwest Family Broadcasting Board Member
Tom Nankival La Crosse Radio Group Board Member
Patricia Nimocks US Bank Board Member
Jon Reynolds Brew Plan, Inc. Board Member
Kam-Lin Roswall Kam-Lin has been involved in the Oktoberfest family since 1992 when she reigned as Miss La Crosse/Oktoberfest.  Since this time she has been sharing her passion for performance through education and teaching at Holmen High School where she is a Language Arts teacher and the current theatre director.  Kam-Lin is also a member of the WHSFA advisory board for Speech and Theatre in Wisconsin.  Kam-Lin and her husband, Dominic, live in La Crosse with their two children.  Her family enjoys hiking in the Coulee Region, as well as traveling when the opportunity arises.  Kam-Lin is passionate about instilling the love of reading, confidence and a sense of adventure in her children and her students. Advisor;
Board Member;
Executive Committee 
Terry Zalewski Terry Zalewski is Shop Manager at PTM INC. in Onalaska.  He has been employed there for 31 years.  Terry and his wife, Marilee were in the Grenadier Corp for 8 years, serving as Generals in 2008.  Together they have chaired the Oktoberfest Photo Contest since 1990. Terry and Marilee have a son Patrick and a daughter Annie. Board Member
Kris Wagoner La Crosse Festivals, Inc. Office Manager
Stephanie Ritter La Crosse Festivals, Inc. Office Assistant
Bobbi Schoh La Crosse Festivals, Inc. Office Assistant
Frank Bissen La Crosse Festivals, Inc. Grounds/Maintenance Supervisor



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