Board & Staff

Oktoberfest USA (La Crosse Festivals, Inc.) is governed by a volunteer Board of Directors. They have the fiduciary and sustainability responsibility for Oktoberfest’s events, assets and the brand. Typical service is two consecutive three-year terms. The Festmasters serve as corporate Trustees.  Officers and members change each January at the annual meeting of the corporation. Persons interested in serving on the board should submit a letter of interest to the Oktoberfest office during the month of October (after Oktoberfest) for consideration for expected vacancies. Oktoberfest employs a “working board” model. Office staff provide significant support but individual board members take responsibility for various events and operations.

Board of Directors and Staff

Josh AlieschCity Brewery & Kramer’s
Doug BillingsEmpire Screen Printing
James BrennanLa Crosse Technical Consultants (LTC)
Michelle BuchholzMarketing + Event Manager
Eric LoewenhagenCPC - Crescent Printing Co.
Alex LueckXcel Energy
Jenn Luedtke
Town & Country Title
Steve Michaels
Rural Mutual Insurance
Jen O'Brien
Midwest Family Broadcasting
Brian ReitzelGundersen Health System
Kris SalzwedelLa Crosse Center
Bobbi SchohWestby Coop Creamery
Jean TaylorMidwest Family Broadcasting
Patti Townsend-BerraTownsend Insurance
Mark WemetteLa Crosse Technical Consultants (LTC)
Kelly WildePresident Magnum Media
Travis WillsGrounds Superintendent