Board & Staff

Oktoberfest USA (La Crosse Festivals, Inc.) is governed by a volunteer Board of Directors. They have the fiduciary and sustainability responsibility for Oktoberfest’s events, assets and the brand. Typical service is two consecutive three-year terms. The Festmasters serve as corporate Trustees.  Officers and members change each January at the annual meeting of the corporation. Persons interested in serving on the board should submit a letter of interest to the Oktoberfest office during the month of October (after Oktoberfest) for consideration for expected vacancies. Oktoberfest employs a “working board” model. Office staff provide significant support but individual board members take responsibility for various events and operations.

Board of Directors and Staff

Doug BillingsEmpire Screen Printing
James BrennanLa Crosse Technical Consultants (LTC)
Eric LoewenhagenCPC - Crescent Printing Co.
Alex LueckXcel Energy
Jenn Luedtke
Town & Country Title
Steve Michaels
Rural Mutual Insurance
Jen O'Brien
Midwest Family Broadcasting
Brian ReitzelGundersen Health System
Kris SalzwedelLa Crosse Center
Bobbi SchohWestby Coop Creamery
Jean TaylorMidwest Family Broadcasting
Patti Townsend-BerraTownsend Insurance
Mark WemetteLa Crosse Technical Consultants (LTC)
Kelly WildePresident Magnum Media
Michelle BuchholzMarket & Event Manager
Mike O'NeilBusiness Manager