Commemorative Button Design Revealed

2019 Oktoberfest Commemorative Button Designer: Mary Schill  

The 2019 Oktoberfest Commemorative Button was unveiled at the 6th annual Forks and Corks fundraiser on Thursday, March 14 at the La Crosse Center.

Mary Schill has a talent for design. That design talent has made her an Oktoberfest Button Design winner 4 times. In 2001, 2002, 2005 and 2019.

Mary won various other design competitions since graduating from UW-La Crosse in 1991, but she says winning the fest button design is one of her favorites.

“It is an honor designing for the contest and contributing to the event that gives back so much to the community” said Schell. ” Each year’s button is unique and it is great to see how each winning designer interprets the theme.”

This year she submitted 2 designs each with a different feel. The one that was selected, based on the theme “fest with das beste” brought back memories of being with friends at the fest grounds at night. The music, celebration and fun under the dark blue night sky. The map of Wisconsin is shadowing the moon coming up, the dancers and autumn leaves dance about enjoying the celebration as only La Crosse does best!

Mary owns Forte Design LLC which is a graphic design-product branding and photography studio.

2019 Oktoberfest USA Button

Read about the 2018 winning design and its creator, Kyle Breunig

Read about the 2017 winning design and its creator, David Riel

Read about the 2016 winning design and its creator, Kim Vaughter (PDF)

Read about the 2015 winning design and its creator, Ann Garity (PDF)

Read about the 2014 winning design and its creator, Alex Pichette (PDF)

Royal Family Announced

Oktoberfest USA is honored to welcome the following members to the Oktoberfest Royal Family:

Festmaster Mike & Karen Keil

Special Fester: Mackenzie Peterson

Maple Leaf Parade Marshal: Neil Duresky


Torchlight Parade Marshal: Chuck Thoftne

Only a few days remain until Oktoberfest USA!  Please join us for the announcement of the Mrs. Oktoberfest on 9/26/2018 at the UW La Crosse Student Union!

Oktoberfest Admission Pass – New in 2018!


Monday, May 1,  2018

 Oktoberfest USA is excited to announce that we are moving to a printed pass for admission to the 2018 Oktoberfest Southside Grounds. (Northside grounds offer free admission). 

 Each 4-day pass has a unique entry barcode, which  prominently features the 2018 winning button design.  The bar code will be scanned at the entrance gates and will allow Oktoberfest to keep track of the number of fest goers on the grounds at any time. 

 Advance price for the  4-day pass will be $10.  Single day admission passes will be $10 for Thursday, Friday and Saturday and $5 for Sunday. 

 A commemorative button will be available at no additional cost for all guests who purchase a 4-day pass.  Regular buttons for collectors will also be available, but will not be accepted for admission.

 4-Day Passes will be available for purchase on our website,, at the Oktoberfest office, or at local Festival Foods and Kwik Trip locations beginning in July.

 For more information, contact Courtney Daniels at 608-784-3378 or [email protected]

Parade Applications Now Available

On behalf of the Board of Directors and the Oktoberfest Parade Committee we would like to invite you to participate in the 2018 Oktoberfest Parades!



Torchlight Parade

Thursday, September 27th, 2018

Starts at 7pm

Maple Leaf Parade

Saturday, September 29th, 2018

Starts at 10am



We look forward to your participation in our 58th Oktoberfest celebration…Gemütlichkeit!

58th Oktoberfest Commemorative Button Design

2018 Oktoberfest Button Designer: Kyle Breunig

The 2018 Oktoberfest Button was unveiled at the 5th annual Forks and Corks fundraiser on Thursday, March 8 at the La Crosse Center. The La Crosse community and fans of Oktoberfest will be getting a “two for one” special with the unveiling of this year’s winning design. The extra add-on is that this will be the first time winning designer Kyle Breunig will have his work shared publicly in the community.

Every button for the city’s favorite Autumn festival is based on that year’s theme. The 2018 theme – “Polka, Pretzels & Prost,” helped develop the design for Kyle’s whimsical approach. My design reflects what Oktoberfest makes me think of, lederhosen, pretzels and the round shape of the button lent well to the lederhosen shape.”

This is Kyle’s first Oktoberfest button design submission. After some prompting from a friend to enter he was very surprised to have been selected as the winning designer. “I am very excited to see my design as a part of the whole event. Having attended Viterbo University and living in La Crosse for the last ten years I enjoy celebrating Oktoberfest with friends and it will be great to see my design as a part of Fest.”

Kyle has been a La Crosse resident for over 10 years. He holds a Bachelor of Science in Visual Communication – Emphasis in Graphic Design , and is currently working as the Lead Designer for Mobilessentials.

Congratulations, Kyle Breunig!

Congratulations Festmaster Sturm!

Recipient of the 2018 Iverson-Freking Ecumenical Recognition Award! Ein Prosit!