Medallion Hunt

The Oktoberfest USA Medallion Hunt is sponsored by Altra Federal Credit Union. One clue per day will be issued starting Monday, September 20, 2021. Clues are posted on the Oktoberfest USA Facebook and Instagram at approximately 7 a.m. each day. Ten clues have been prepared and will be shared in order until the medallion is found or all ten are used (whichever comes first). Prizes awaiting the person finding the medallion include: $500 cash, and a souvenir medallion provided by Satori Arts.

Medallion Hunt rules are similar to previous years. The 2021 Oktoberfest Medallion:

  • Is always located within the La Crosse city limits
  • Is never buried in the ground
  • Is always on public property
  • Is accessible 24 hours, but posted hours should be observed
  • Fits in the palm of a hand
  • May be camouflaged

Oktoberfest USA requests that all medallion hunters respect public and private property (as well as their fellow hunters) while trying to locate the medallion. In addition to not damaging foliage while searching for the medallion, we ask that all medallion hunters follow local and national guidance regarding COVID-19 precautions.


Clue No. 1 – Monday, Sept. 2
We waited an extra 24 months to celebrate 60 years,
grab your shoes and jacket to shift into the right gears;
Prost! to bluffs, rivers and hilly terrain,
autumn in the Coulee Region is anything but plain.

Clue No. 2 – Tuesday, Sept. 21
The landscape architect from Massachusetts he came,
penned the system that continues to gain fame;
Parks and trails serving up lots of fun,
get there early for the nearby spot to catch the sun.

Clue No. 3 – Wednesday, Sep. 22
Whether a trail of dirt, rocks or blacktop,
stay the course with a plan to eventually stop;
Watch for severe weather that could add some debris,
be careful so you can make it scot-free.

Clue No. 4 – Thursday, Sep. 23, 2021
A major playmaker for the city in the early 20th century,
built a saintly stopping point in a hurry;
Listed on the National Register of Historic Places,
be on time or don’t expect any graces.

Clue No. 5 – Friday, Sep. 24, 2021
Big winds have supposedly ceased because of these, large, medium and small:
something for everyone to please;
One of the three will help direct you the way,
discover which one and you won’t go astray.

Clue No. 6 – Saturday, Sept. 25
Travel through beautiful marshland and refuge,
you’ll find the vast area next to Ol’ Man River huge;
Hints of the Twin Cities and the Windy City remain,
in certain areas you’ll even glide by rails of today’s train.

Clue No. 7 – Sunday, Sept. 26
Screened limestone provides a level path that’s somewhat rugged,
along the route of the lasting rival competitor it often remains paralleled;
Served as a thoroughfare for nearly a hundred years,
since the ’70s part of the 400 state path with shifting gears.

Clue No. 8 – Monday. Sept. 27
Dating back decades to a humble start in Eau Claire and La Crosse,
quickly the company would not be at a loss;
Now a Midwestern staple for those on the road,
no matter if the trip is by truck or carload.

Clue No. 9 – Tuesday, Sept. 28
World War II brought him to the Coulee Region,
eventually stayed with loads and loads of construction;
known now for their hot surfacing,
specialists in Wisconsin’s fifth season of road building.

Clue No. 10 – Wednesday, Sept. 29
A paved part will lead you the way,
don’t let a resting spot lead you astray;
The smell of creosote can help you sniff it out,
crouch down and you’ll find it, no doubt!


Clue No. 1
The hunt for the medallion is on! Hints include an open area with views of bluffs, hills and rivers, along with a nod to shifting gears and biking.

Clue No. 2
This clue hints toward John Nolen’s original design of the city’s parks, which points toward the La Crosse Parks and Recreation Department. There’s a sign to the department on the trail nearby, as well as a small resting spot.

Clue No. 3
A path will lead to the site, which is near an area that is often disrupted when major rains pummel the area.

Clue No. 4
This clue hints toward the area’s strong railroad history. Among the hints: The current Amtrak station, which is on the Soo Line, whose tracks are near the hiding spot.

Clue No. 5
This clue relates to the Great River State Trail, which also connected to the trail of where the medallion is hidden.

Clue No. 6
This clue relates to the La Crosse River State Trail, which is just down the path of the hiding spot.

Clue No.7
The big winds hint toward the Mississippi, Black and La Crosse rivers, of which the La Crosse River is close to the spot.

Clue No. 8
Kwik Trip’s first store opened in Eau Claire, which later expanded to La Crosse. Today the company is quickly expanding across the Midwest. The company’s headquarters and Distribution Center is in the La Crosse Business Park is near the hiding spot.

Clue No. 9
In 1944 Amie L. Mathy came to La Crosse with a team of workers to construct government projects. He stayed and continued to grow the company to specialize the laying of hot mix asphalt. Mathy’s plant that specializes in blacktop is near the hiding spot.

Clue No. 10
The oily smell of creosote marks the site of the old railroad bridge, where you will find the medallion on a truss under the bridge platform on the La Crosse River Marsh trail.