Medallion Hunt

Coulee region “sleuths” will have their opportunity to match wits with the “cluemaster” as the 2019 Oktoberfest USA Medallion Hunt begins Monday, September 16.

The Oktoberfest USA Medallion Hunt is sponsored by Altra Federal Credit Union .

One clue per day will be issued starting September 16. Clues will be posted on the Oktoberfest USA Facebook page and website ( – look for the “let’s get social” portion of the home page) at approximately 6 a.m. each day. Ten clues have been prepared and will be shared in order until the medallion is found or all ten are used (whichever comes first).

Prizes awaiting the person finding the medallion include: $500 cash, and a miniature replica medallion, compliments of Satori Arts.

The back side of the medallion includes a contact name and number to report that it has been found.

Medallion Hunt rules are similar to previous years. The 2019 Oktoberfest Medallion:

  • Is always located within the La Crosse city limits
  • Is never buried in the ground
  • Is always on public property
  • Is accessible 24 hours, but posted hours should be observed
  • Fits in the palm of a hand
  • May be camouflaged

Oktoberfest USA requests that all medallion hunters respect public and private property (as well as their fellow hunters) while trying to locate the medallion. Good luck.




Oktoberfest Medallion Hunt 2018


Clue 1 – Monday, Sept. 17, 2018

Grab your shoes and hat — get ready to toast,

It’s that time of year for Polka, Pretzels & Prost!

Stop, look and listen for signs of fall,

The medallion hunt is ready for all.


Clue 2 – Tuesday, Sept. 18, 2018

Landscape architect John Nolan worked the plan,

Predicting it would become the best among man;

The four men of public spirit and great ability,

Saw that there would be funding for each and every tree.


Clue 3 – Wednesday, Sept. 19, 2018

A farm machinery background he had,

Then started his own implement fad;

For more than four decades held an alderman’s seat;

In the ’50s given his own area not so discreet.


Clue 4 – Thursday, Sept. 20, 2018

The perfect mode between steamers and planes,

Only two main lines is all that remains;

The downtown stop that eventually moved from the west,

Streamlined for beauty and comfort making it the best.


Clue 5 – Friday, Sept. 21, 2018

A gas can, two college students and a bunch of brush,

Up the hill they went and started a blaze in a rush;

Over the years the fire snuffed out but still burns bright,

Moved south and still welcomes students at night.


Clue 6 – Saturday, Sept. 22, 2018

One of the biggest icons for the city,

No matter the season it’s seen as pretty;

Chipped away, people worried it would be eventually gone,

Gifted to the public it soon gained local lexicon.


Clue 7 – Sunday, Sept. 23, 2018

Roots dating way back to the century mark,

Helped many early local sports enthusiasts embark;

The country scene reigned for a very long time,

Later enlarged once it became in the public’s prime.


Clue 8 – Monday, Sept. 24, 2018

A lumbering waterfowl along the way,

Keep the skiers, skaters and shoe-ers at bay;

A patriotic spirit will help in the search,

Stay the course and don’t get left in a lurch.


Clue 9 — Tuesday, Sept. 25, 2018

An attorney could assist you on the path,

Follow words of wisdom to keep you from wrath;

Another spot can keep you hot on the trail,

Stay in between and you won’t suffer betrayal.


Clue 10 — Wednesday, Sept. 26, 2018

You’ve come this far and where can it be,

Look carefully searching tree after tree;

Q, R, S, T, U, W, X, Y, Z,

Find the missing letter and there she’ll be.


Clue 1

The hunt for 2018 is underway. The shoes point to a walking path. The medallion is hidden in a picturesque area.


Clue 2

Park planner John Nolan’s efforts, along with those by four men on the park board, point to a park, hinting toward Grandad Bluff.


Clue 3

William P. Roellig, who worked at Allis Chalmers, started his own machinery making business, La Crosse Plow Co., and also served on the city council. In 1951 the city named a triangular green space at the intersection of Hwy. 16 and La Crosse Street for him. The medallion is near this area of the city.


Clue 4

Trains are referenced, with more fine-tuning to the area on the western edge of Forest Hills Golf Course where the train depot for Burlington Northern used to stand.


Clue 5

The “Lighting of the ‘L’” tradition at UW-La Crosse started in fall 1935 when Class of 1937 roommates F. Clark Carnes and Bernie Brown ran up Miller’s Bluff and ignited a large brush pile in the shape of an “L.” The tradition has lived on over the years with a lighted “L” shinning on Grandad Bluff, originally during the university’s Homecoming and now when students return to campus in the fall. These two bluffs are in the direction when the medallion is hidden.


Clue 6

Grandad Bluff, saved from limestone quarrying by Ellen Hixon who purchased the land, remains the city’s main icon more than 100 years later. It’s a beacon for the hiding spot. Also, the family name, Hixon, is key.


Clue 7

The golf course in the city limits dates back to 1900 when the La Crosse Country Club was formed. The club remained at the site until 1994 when it reverted to a public course. The medallion is located in this area.


Clue 8

The Wood Duck Trail that lies along the north side of the course, has signs for cross country skiing and snowshoeing. The merged trail includes the Bicentennial name. It leads to the hiding spot.


Clue 9

A bench along the path is dedicated in memory of Attorney RW (Dick) Schroeder with words from the book of Samuel. Another bench east of this bench memorializes Clarice “Hotsy” Mashak. Stay between these two and you’ll be close to the medallion.


Clue 10

The medallion is located in the “V” of a tree along this path.



Altra Federal Credit Union