Mrs. Oktoberfest

//Mrs. Oktoberfest
Mrs. Oktoberfest 2017-05-25T08:47:48+00:00

2016 Mrs. Oktoberfest: Sue Weidemann

As the 2016 Mrs. Oktoberfest, Sue Weidemann is the latest to be added to the festival’s 2016 Royal Family.

Weidemann is not new to Oktoberfest. Her father, Ken Wing, was Torchlight Parade Marshal in 2001. And, she volunteered with the city’s largest festival for 15 years as the chair of the Northside Festground’s Senior Breakfast and Beer-Tapping Olympics. The breakfast was one of her most memorable volunteer jobs.

“I loved meeting the people who came down to the breakfast,” she says. “I loved seeing their happy faces and the joy it brought to the seniors as they listened to the music they loved from the ’40s and ’50s, along with the polkas.”

Weidemann is not a stranger among area non-profits. She has been involved with Valley View Rotary, Rotary Lights, Great Rivers United Way, YWCA Taste of the Coulee Region, Thunder Ride for Diabetes, American Heart Association, Choices Task Force, La Crosse Promise and more.

One of her most memorable non-profit events was organizing the Francis Green Memorial Open, a golf outing that raised money for Make-A-Wish to help children in the Coulee Region with a serious illness in need of financial assistance. “It was a happy, but a sad event each year,” notes Weidemann. “But we made a difference in many kids lives.”

For the new Mrs. O, it’s only natural to be involved in so many community activities. “We live in a beautiful community and we all get so much from it and its people,” says Weidemann. “I think it is our privilege to volunteer and give back. Volunteers make such a difference and once you volunteer you see it firsthand. You see the difference it makes, the programs it supports and the smiles on the faces of those who are the beneficiaries of your time and efforts.”

Weidemann says she was stunned, excited and extremely honored when she discovered this spring that she would become the 2016 Mrs. Oktoberfest. She attributes receiving the recognition to families and friends.

“This is not an honor you get alone,” she notes. “I have amazing family and friends. Their support and understanding and the fact that many of them have been convinced to help on several occasions are what makes this an honor for them all.”

Sue Weidemann:

  • Married to Mike for 17 years; four children, two step children and five grandchildren.
  • Parents are Ken and Pat Wing; Ken was Torchlight Parade Marshal in 2001.
  • Native of La Crosse; Logan High School graduate; currently lives in Holmen.
  • Currently, Owner of HERA Marketing (since 2003).
  • Previously:
    • Vice president of business development for illumin8 Marketing
    • Executive director of La Crosse Area Builders’ Association;
    • Marketing director of Midwest Toyota
    • Adjunct instructor at Western Technical College
    • Event marketing director of American Speed Association
    • Sales representative for La Crosse Radio Group
    • Promotions coordinator for Festival Foods
    • Sales and sales manager for WKBH/Mississippi Valley Broadcasters; sales rep for WRJC and WKBH Radio.
  • Education: attended Western Technical College and UW-Stout.

Quotable: “We live in a beautiful community and we all get so much from it and its people. I think it is our privilege to volunteer and give back.” — 2016 Mrs. Oktoberfest Sue Weidemann