Oktoberfest Royal Family
The Oktoberfest Royal Family is named each year and brings a face to our festivities. They are part of a more than 59-year lineage that embodies the spirit of fest. These folks lead the way during Fest and bring Gemütlichkeit and cheer to the community all year long. Pictured above, your current Royal Family, from left to right are:
- 2019 & 2020 Board Co-Presidents – James Brennan & Bobbi Schoh
- Maple Leaf Parade Marshal – Joe Heim (Wife Pat)
- Miss Oktoberfest – Jordenne Butler
- Festmaster & Frau – Terry & Shelly Cowgill
- Special Fester – Danielle Lass
- Mrs. Oktoberfest – Darryle Clott (Husband Marv)
- Torchlight Parade Marshal – Scott Skogen (Wife Debby)
- Grenadier Generals – Justin & Katie Drury
Festmaster
a.k.a. Head Honcho, Big Cheese, Feather—the ringleader of fest.
Meet the festmaster »
Mrs. Oktoberfest
A pillar of the community, and our hearts.
Meet Mrs. O »
Miss La Crosse/Oktoberfest
The belle of our ball, representing La Crosse in the Miss America Organization.
Meet the Miss »
Maple Leaf Parade Marshal
The leader of our iconic Maple Leaf Parade.
Meet the Maple Leaf Parade Marshal »
Torchlight Parade Marshal
Front and center for our kick-off parade.
Meet the Torchlight Parade Marshal »
Special Fester
A special part of our Oktoberfest family.
Meet the special fester »
Grenadiers
The bringers of fun, the dancers of polka and the marchers of many parades.
Meet the Grenadiers »
More from Oktoberfest
Fest responsibly
Take advantage of our free shuttle service, designated driver booths and first aid station.
Fest with the best