Oktoberfest Royal Family
The Oktoberfest Royal Family is named each year and brings a face to our festivities. They are part of a 60-year lineage that embodies the spirit of fest. These folks lead the way during Fest and bring Gemütlichkeit and cheer to the community all year long.
2025 Oktoberfest Royal Family
- Festmaster & Frau: Brent & Ellen Smith
- Mrs. Oktoberfest: Michelle Skemp
- Miss La Crosse Oktoberfest: Vivian Stephenson
- Maple Leaf Parade Marshal: Andy Brannon
- Torchlight Parade Marshal: Erin Goggin
- Special Fester: Madison Scalf
- Grenadier Generals: Scott & Jenny Jackson
- President of the Board of Directors: Alex Lueck
Fest with the best
Festmaster
a.k.a. Head Honcho, Big Cheese, Feather—the ringleader of fest.
Meet the festmaster »
Mrs. Oktoberfest
A pillar of the community, and our hearts.
Meet Mrs. O »
Miss La Crosse/Oktoberfest
The belle of our ball, representing La Crosse in the Miss America Organization.
Meet the Miss »
Maple Leaf Parade Marshal
The leader of our iconic Maple Leaf Parade.
Meet the Maple Leaf Parade Marshal »
Torchlight Parade Marshal
Front and center for our kick-off parade.
Meet the Torchlight Parade Marshal »
Special Fester
A special part of our Oktoberfest family.
Meet the special fester »
Grenadiers
The bringers of fun, the dancers of polka and the marchers of many parades.
Meet the Grenadiers »
Royal Family Appearance Request
Are you interested in requesting the current Royal Family for an appearance at your event? Fill out the form below and the Oktoberfest office will be in touch to talk further about logistics.
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